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Sanity.io www.sanity.io
Research Team Data Active
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Summary Intelligent content backend / Content Operating System for AI-era content operations, structured content, and agentic applications.
Description Sanity provides Sanity Studio, Content Lake, APIs, Functions, App SDK, Content Agent, and Agent API for structured content operations and content-backed AI applications.
Positioning The Content Operating System for the AI era
HQ location San Francisco, CA, USA; Oslo, Norway office
Founded 2018
Employee range 201-500
Funding stage Series C Plus
Company type Private
Pricing model custom quote, freemium, usage based
Last updated Jun 21, 2026
Revenue estimate >$40M ARR in 2024; current revenue undisclosed (third-party estimates vary)
Valuation estimate Undisclosed (Series C valuation not public)
Investments $85M Series C (May 2025) led by Bullhound Capital; $135M+ disclosed total / third-party estimates vary
Target customers Developers, content operations teams, enterprise marketing, ecommerce, media, and product teams
Key competitors Contentful, Contentstack, Storyblok, Builder.io, Strapi, Prismic, Webflow
Known customers PUMA, Figma, Anthropic, Brex, Shopify, Linear, Skims, Unity, Replit, Spotify, Sonos, Tecovas
Segments AI Workflows, AI Agents, AI Developer Tools, Knowledge & RAG, Document AI, AI Governance & Risk, Analytics & BI