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| Description | ||||
| Summary | Whop is a software platform for creators and online businesses to sell digital products, memberships, and related services. | |||
| Description | Whop provides a marketplace and commerce platform for buyers and sellers of digital products, memberships, and services. The company also offers embedded checkout, payments, and business management tools that can be used on Whop or on sellers’ own sites. Its delivery model is SaaS plus marketplace infrastructure, with productized APIs and developer tools. | |||
| Positioning | Whop positions itself as an end-to-end platform for building, selling, and operating internet businesses, combining a digital goods marketplace with payments, checkout, and business tooling. The offering is productized software rather than consulting, with a strong emphasis on embedded commerce and automation for operators and creators. | |||
| Key facts | ||||
| HQ location | Brooklyn, New York, United States | |||
| Founded | 2021 | |||
| Employee range | 51-200 | |||
| Funding stage | Series C Plus | |||
| Company type | Private | |||
| Pricing model | custom quote, usage based | |||
| Financials | ||||
| Valuation estimate | Reported at $5.1B in October 2026 based on public funding coverage | |||
| Investments | Whop is privately held and has raised venture funding; recent public coverage reports a $200M Series D in October 2026 at a $5.1B valuation. Earlier funding details were not reliably confirmed in the sources reviewed during this run. | |||
| Relationships | ||||
| Target customers | Creators, entrepreneurs, and online businesses selling digital products, memberships, and services; also teams building commerce workflows into their own products. | |||
| Key competitors | Gumroad, Kajabi, Patreon, Shopify, Stripe | |||
| Segments & Industries | ||||
| Segments | AI Workflows, AI Agents | |||
| Industries | General Purpose | |||
| Company links & status | ||||
| Company URL | whop.com | |||
| LinkedIn URL | www.linkedin.com/company/whop-io | |||
| Status | Active | |||
| Data source | Research Team Data | |||
