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Retool

https://retool.com Research Team Data
Active

Enterprise AI application platform for building internal apps, automations, workflows, and AI agents connected to company systems.

Retool enables teams to build internal apps, workflows, databases, AI apps, and agents on top of enterprise databases, APIs, LLMs, and business systems with governance and security controls.

Positioning

Build internal software better, with AI

Key facts

HQ location
San Francisco, CA, USA
Founded
2017
Employee range
201-500 (201-500)
Funding stage
Bootstrapped
Company type
Private (Private)
Pricing model
Subscription Usage Based (Seat/subscription plus usage-based AI/agent pricing; enterprise contracts)
Last updated
Jun 21, 2026

Revenue estimate

Unknown / undisclosed

Valuation estimate

Unknown

Investments

$165M+ total funding (historical public estimate)

Target customers

Developers, IT, data, operations, and enterprise teams building internal software

Key competitors

Superblocks, Appsmith, Mendix, OutSystems, Microsoft Power Apps, ServiceNow App Engine

Known customers

Amazon, Stripe, Brex, Orangetheory Fitness and 10,000+ companies (company/LinkedIn claim)

Classification (raw research text)

Core focus
Enterprise internal tools, AI apps, agents, and workflow automation
Core industry
Horizontal enterprise software / Developer Tools
Core category
AI app generation / internal tool builder

Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.

Attribute breakdown

  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • Enterprise Search / Knowledge Management Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • AI Quality Assurance / LLM Evaluation Secondary feature
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • AI Risk / Compliance Secondary feature
  • AI Asset Inventory / Model Registry Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Text Chatbots / Conversational Assistants Secondary feature
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Primary focus
Show all 32 attributes
  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • AI Fine-tuning / Custom Model Training Not emphasized
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • Graph RAG / Knowledge Graph Retrieval Not emphasized
  • Enterprise Search / Knowledge Management Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Not emphasized
  • Model Deployment / Inference Infrastructure Not emphasized
  • Traditional Machine Learning Not emphasized
  • AI Quality Assurance / LLM Evaluation Secondary feature
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • AI Risk / Compliance Secondary feature
  • AI Asset Inventory / Model Registry Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Not emphasized
  • Conversation Intelligence / Speech Analytics Not emphasized
  • Text Chatbots / Conversational Assistants Secondary feature
  • Voice AI Agents Not emphasized
  • Voice Infrastructure / STT / TTS Not emphasized
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Primary focus
  • Vertical-Specific AI Not emphasized