AI MARKET MAP

Make

Subsidiary of Celonis
Research Team Data Published Compare
www.make.com

Summary

Visual no-code automation platform for connecting apps, data, and AI agents across business workflows.

Description

Make lets teams visually design automations/scenarios across thousands of applications. Current AI positioning includes AI Agents, MCP Server, MCP Client integrations, and governed workflow execution for AI systems.

Positioning

Visual AI workflow automation and agent connectivity

Key facts

HQ location
Prague, Czech Republic / global
Founded
2012
Employee range
501-1000
Funding stage
Acquired
Company type
Subsidiary (Subsidiary / Celonis)
Pricing model
Custom Quote Freemium Subscription (Freemium and tiered SaaS subscription; enterprise quote-based)
Last updated

Financials

Revenue estimate
Unknown; not broken out publicly by Celonis
Valuation estimate
N/A (Celonis subsidiary)
Investments
Acquired by Celonis in 2020; standalone funding not material/public

Relationships

Target customers
Operations teams, SMBs, RevOps, IT, and enterprise automation teams
Key competitors
Zapier, Workato, n8n, Pipedream, Microsoft Power Automate
Known customers
FranklinCovey, Perk, Celonis and public success-story customers

Classification (raw research text)

Core focus
AI workflow automation
Core industry
Productivity Software / Automation
Core category
No-code automation and AI agent workflow platform

Shown verbatim from the research spreadsheet — deriving structured industry tags from this text is a future phase.

Segments, Industries & Certifications

Segments

AI Workflows, AI Agents, AI Developer Tools, Knowledge & RAG, Document AI, AI Quality & Observability, AI Governance & Risk, Chatbots, Analytics & BI