AI MARKET MAP

Make

https://www.make.com/ Research Team Data
Active Subsidiary of Celonis

Visual no-code automation platform for connecting apps, data, and AI agents across business workflows.

Make lets teams visually design automations/scenarios across thousands of applications. Current AI positioning includes AI Agents, MCP Server, MCP Client integrations, and governed workflow execution for AI systems.

Positioning

Visual AI workflow automation and agent connectivity

Key facts

HQ location
Prague, Czech Republic / global
Founded
2012
Employee range
501-1000 (501-1000)
Funding stage
Acquired
Company type
Subsidiary (Subsidiary / Celonis)
Pricing model
Custom Quote Freemium Subscription (Freemium and tiered SaaS subscription; enterprise quote-based)
Last updated
Jun 21, 2026

Revenue estimate

Unknown; not broken out publicly by Celonis

Valuation estimate

N/A (Celonis subsidiary)

Investments

Acquired by Celonis in 2020; standalone funding not material/public

Target customers

Operations teams, SMBs, RevOps, IT, and enterprise automation teams

Key competitors

Zapier, Workato, n8n, Pipedream, Microsoft Power Automate

Known customers

FranklinCovey, Perk, Celonis and public success-story customers

Classification (raw research text)

Core focus
AI workflow automation
Core industry
Productivity Software / Automation
Core category
No-code automation and AI agent workflow platform

Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.

Attribute breakdown

  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Secondary feature
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Text Chatbots / Conversational Assistants Secondary feature
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Secondary feature
Show all 32 attributes
  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • AI Fine-tuning / Custom Model Training Not emphasized
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • Graph RAG / Knowledge Graph Retrieval Not emphasized
  • Enterprise Search / Knowledge Management Not emphasized
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Secondary feature
  • Model Deployment / Inference Infrastructure Not emphasized
  • Traditional Machine Learning Not emphasized
  • AI Quality Assurance / LLM Evaluation Not emphasized
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • AI Risk / Compliance Not emphasized
  • AI Asset Inventory / Model Registry Not emphasized
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Not emphasized
  • Conversation Intelligence / Speech Analytics Not emphasized
  • Text Chatbots / Conversational Assistants Secondary feature
  • Voice AI Agents Not emphasized
  • Voice Infrastructure / STT / TTS Not emphasized
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Secondary feature
  • Vertical-Specific AI Not emphasized