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Zapier

https://zapier.com Research Team Data
Active

AI orchestration and automation platform for building workflows, AI agents, chatbots and apps across 9,000+ SaaS integrations.

Zapier connects 9,000+ apps through Zaps, Tables, Forms, Interfaces, Chatbots, Agents, Copilot, MCP and SDK tools so users can automate work and give AI agents governed access to business systems.

Positioning

AI workflow and agent orchestration platform

Key facts

HQ location
San Francisco, CA, USA (remote-first)
Founded
2011
Employee range
201-500 (500-1000)
Funding stage
Seed
Company type
Private (Private)
Pricing model
Custom Quote Freemium Subscription Usage Based (Freemium/subscription by plan and task usage; enterprise custom pricing)
Last updated
Jun 21, 2026

Revenue estimate

Unknown / not publicly disclosed

Valuation estimate

Unknown

Investments

$1.4M seed (2012); largely bootstrapped

Target customers

SMBs, enterprises, operations, sales, support, marketing and non-technical automation builders

Key competitors

Make, Workato, Pipedream

Known customers

3M+ businesses (company claim)

Classification (raw research text)

Core focus
Workflow automation
Core industry
Productivity Software
Core category
AI workflow automation and app integration platform

Shown verbatim from the research spreadsheet — deriving structured segment/industry tags from this text is a future phase.

Attribute breakdown

  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • Enterprise Search / Knowledge Management Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Secondary feature
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • AI Risk / Compliance Secondary feature
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Secondary feature
  • Conversation Intelligence / Speech Analytics Secondary feature
  • Text Chatbots / Conversational Assistants Primary focus
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Primary focus
Show all 32 attributes
  • AI Workflows Primary focus
  • AI Automation / Business Process Automation Primary focus
  • AI Fine-tuning / Custom Model Training Not emphasized
  • Agent Builder / Agent Configuration Primary focus
  • Multi-agent Orchestration / Runtime Secondary feature
  • System / API Integration Primary focus
  • Prompt Management / Prompt Engineering Secondary feature
  • Retrieval-Augmented Generation Secondary feature
  • Graph RAG / Knowledge Graph Retrieval Not emphasized
  • Enterprise Search / Knowledge Management Secondary feature
  • AI / LLM Data Pipeline Secondary feature
  • Document AI / Document Processing Secondary feature
  • Model Deployment / Inference Infrastructure Not emphasized
  • Traditional Machine Learning Not emphasized
  • AI Quality Assurance / LLM Evaluation Not emphasized
  • AI Observability / Monitoring Secondary feature
  • AI Security / Guardrails Secondary feature
  • Data Privacy / PII / Confidential AI Secondary feature
  • AI Governance / Policy Management Secondary feature
  • AI Risk / Compliance Secondary feature
  • AI Asset Inventory / Model Registry Not emphasized
  • Human-in-the-Loop Review / Feedback Secondary feature
  • Call Transcription / Speech-to-Text Data Capture Secondary feature
  • Conversation Intelligence / Speech Analytics Secondary feature
  • Text Chatbots / Conversational Assistants Primary focus
  • Voice AI Agents Not emphasized
  • Voice Infrastructure / STT / TTS Not emphasized
  • AI for Customer Experience / Support Automation Secondary feature
  • Sales / Revenue Intelligence Secondary feature
  • Analytics / BI / Decision Intelligence Secondary feature
  • Enterprise App / Internal Tool Builder Primary focus
  • Vertical-Specific AI Not emphasized