Whop

Research Team Data Published

Whop positions itself as an end-to-end platform for building, selling, and operating internet businesses, combining a digital goods marketplace with payments, checkout, and business tooling. The offering is productized software rather than consulting, with a strong emphasis on embedded commerce and automation for operators and creators.

whop.com LinkedIn Updated date unavailable
funding news_article High confidence

Whop announced a $17 million Series A financing round. TechCrunch reported participation from Insight Partners, The Chainsmokers, Peter Thiel, and others, and said the company was valued at over $100 million.

Whop, an online marketplace for digital goods, raises $17M Verified
company_history news_article High confidence

TechCrunch identified Whop’s co-founders as Steven Schwartz, Cameron Zoub, and Jack Sharkey. The article also described the company as an online marketplace for digital goods and services aimed at creators and influencers.

Whop, an online marketplace for digital goods, raises $17M Verified
product_launch company_blog High confidence

Whop said Whop 4.0 was officially live. The company described the release as a major upgrade to its store page, mobile app, and creator dashboard, indicating a broader platform shift beyond its earlier marketplace positioning.

Whop 4.0 is now live! What does that mean for you? Verified
acquisition company_blog High confidence

Whop acquired Hidden Studios to lead its new ads product. Whop’s own release page and post describe the deal as powering the company’s ads division and expanding its advertising capabilities.

Whop acquires Hidden Studios to power its ads division Verified
partnership company_release_page High confidence

Whop announced a partnership with Replit. The company said users could build an app on Replit and earn on Whop, signaling an integration aimed at developer-led business creation.

Replit Partnership Verified
product_launch company_website Medium confidence

Whop’s public homepage currently presents the company as a broader business platform with product areas including payments, ads, trading, accounts, cards, communication, checkout, wallet, and a Whop CLI for building and managing apps. This indicates a major expansion from the earlier marketplace positioning described in 2023.

Whop homepage Verified